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By virtue of its structure, the organisation is established internationally and with the Brussels institutions as the voice of Germany in all questions related to advertising.

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ZAW structure The 45 ZAW member organisations are represented by the Presiding Council according to their group membership. Branchendaten Wirtschaft und Werbung Netto-Werbeeinnahmen der Medien Arbeitsmarkt Werbung Selbstregulierung Vorteile freiwilliger Selbstkontrolle Deutscher Werberat Deutscher Datenschutzrat Online-Werbung DDOW Europäische und internationale Werbeselbstkontrolle Der ZAW Aufgaben und Strukturen Präsidium Assoziierte Mitglieder Geschäftsstelle Vorprüfung Freiheit für die Werbung e.

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Suche nach:. Voluntary advertising self-regulation has been organised effectively and efficiently under the umbrella of ZAW for more than 40 years.

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The members of AIG Exchange are the leading European advertising industry associations, which interact through AIG with the institutions of the EU. ZAW is the central mediator and communicator between the advertising industry and the media in Germany. ZAW is the initiator of the Advertising Industry Group AIGa central platform for participation in shaping the advertising policy agenda in Europe launched together with the national advertising industry associations of the United Kingdom the Advertising Association and Austria Professional Association of the Advertising and Market Communication Industry.

The German Advertising Federation ZAW — tasks and structure.

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It is an integral part of the free market economy and an indispensable factor in a diverse and independent media landscape. The German Advertising Federation ZAW aims to achieve politically balanced and optimal economic conditions for the advertising industry — in the interests of growth, innovation and employment in Germany.

Zentralverband der deutschen Werbewirtschaft ZAW e. Federation policy is coordinated in currently 14 working groups, which analyse and develop coordinated advertising industry positions on issues as they arise.

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ZAW organises and promotes advertising industry self-regulation — both in Germany and across Europe. The Presiding Assembly in turn elects the President and the four Vice-Presidents of ZAW from among the Presiding Committee. E Mail:. ZAW partners ZAW is a partner to important organisations at national and European level in the areas of business and economic research, media and advertising skills, advertising self-regulation and advertising law: European Advertising Standards Alliance EASA International Chamber of Commerce ICC Institut der deutschen Wirtschaft Medien GmbH Media Smart e.

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It forms a large, dynamic network of 44 member organisations through which it represents all sectors and disciplines in advertising. The main advertising industry self-regulatory bodies are supported by ZAW: the German Advertising Standards Council Deutscher Werberat, for advertising content and the German Data Protection Council for Online Advertising DDOW, for data protection in the advertising industry.

ZAW services ZAW keeps members and associate members informed at all times on all issues of importance to the industry. Advertising counts.

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ZAW advocates fact-based policy and works in a spirit of trust with government, ministries, parliament and parties at national level and in the 16 German Länder states. Advertising communication is seen and heard every day, making it the subject of social and political debate and initiatives. Presse Pressemeldungen Pressekontakt Publikationen Downlo Termine Newsletter Aktuelles Jobs About ZAW. All Rights Reserved.

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ZAW keeps members and associate members informed at all times on all issues of importance to the industry. Advertising needs public acceptance in order to fulfil its economic function. The 45 ZAW member organisations are represented by the Presiding Council according to their group membership.

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ZAW is a partner to important organisations at national and European level in the areas of business and economic research, media and advertising skills, advertising self-regulation and advertising law:. The Presiding Council serves the function of a general assembly and selects from among its the 22 members of the Presiding Committee for a three-year term of office.

The german advertising federation

Wert der Werbung Überblick Infografik Wettbewerb braucht Werbung Politik Positionen Wettbewerbsrecht Verbraucherpolitik Datenschutz Audiovisuelle Medien Lebensmittel Alkoholhaltige Getränke Tabakprodukte Glücksspiel Umwelt und Nachhaltigkeit Arzneimittel. As a founding member of the European Advertising Standards Alliance EASAZAW takes constant part in shaping the standards and practical policies of advertising self-regulation in Europe.

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Footer Spalte 2. The German Advertising Federation. Footer Spalte 4. Industry self-regulation ZAW organises and promotes advertising industry self-regulation — both in Germany and across Europe. ZAW is the national association of the advertising industry in Germany.

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ZAW public relations ZAW is the central mediator and communicator between the advertising industry and the media in Germany. This gives practical recognition to the increasingly important principle of corporate responsibility. The Federation also provides practical help in the form of professional services such as copy advice pre-screening of advertisementsthe de and conduct of surveys, and analysis of studies.

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